Digital Marketing (Internet Marketing)
Toc
- Introduction
- Digital Marketing Status with the Rise of the Internet
- Advantages of Digital Marketing
- Disadvantages of Digital Marketing
- The difference between digital marketing and traditional
- Types of Digital Marketing
Introduction
Digital marketing is a method by which brands advertise their products or services and guarantee their quality by this way, then customers who are looking to buy products by searching in search engines find the products that are most compatible with their needs and by comparing between them they buy the most suitable product.
In fact, unlike in the past, when advertising opportunities for brands were limited and mostly expensive and many new brands did not have the power to advertise, nowadays with the digitalization of marketing, all brands have equal opportunities to introduce and sell.
Digital Marketing Status with the Rise of the Internet
* Digital Marketing Concept First Introduced * Unveiling of Yahoo * Presentation of the first social network * First Clickable Internet Banner * IntroducingSmall Search Engines * The rise of Google is a representation of Yahoo search engine * Remove Small Search Engines The end of the first social network. * LinkedIn * The Unveiling of Gmail Growing popularity of Google Presentation of Facebook * The Rise of YouTube * Rise of WordPress * The first mobile marketing campaign * Google Panda Algorithm Unveiling of Google Plus * 64% increase in social media budget. Google Knowledge Graph Unveiling * The appearance of WhatsApp * Increase Google's power in delivering search results * China outpacing the U.S. In the number of Internet users * iPhone Unveiling * Twitter Presentation
Advantages of Digital Marketing
Cost Reduction
More Revenue
Improve Conversion rate
Improve Content
Accurate analysis
Value Brand
Value Time
Improve Return on Investment
Competition Effective
Improve communication
Disadvantages of Digital Marketing
Related problems the Internet: If the Internet is cut off or there is a problem accessing it, then users will have difficulty entering the cyberspace
Concerned about quality: Worry about the quality of the product and the untouchable services and goods before buying
Shipping: Fear of damage to products and goods during shipping and before delivery
Unfamiliarity with Internet space: There are also people who are not familiar with the world of the Internet and because of the dependence of digital marketing on the Internet and easily do their shopping
The difference between digital marketing and traditional
* The ability to target audiences and personalization is one of the differences between the two marketing. * Ability to monitor and measure marketing results in digital marketing is possible * Traditional marketing costs more than digital marketing * There is no geographical limitation in digital marketing * Engagement in digital marketing is more than traditional marketing
Types of Digital Marketing
(website marketing)
Website is the focal point of all digital marketing campaigns. A website is a very powerful marketing channel and many online marketing campaigns can be implemented in it.
Your website should represent your brand, products and services and present them to the audience in the best possible way. The business website should be fast, simple and attractive and optimized for mobile users.
Once you have your website ready, you should design a suitable digital marketing strategy for introducing and promoting its content to increase traffic, find more customers.
Unfamiliarity with Internet space: There are also people who are not familiar with the world of the Internet and because of the dependence of digital marketing on the Internet and easily do their shopping
Search Engine Optimization (SEO)
It is a process that is done to improve a website's ranking on the results page of search engines such as Google. The main purpose of this optimization is to increase organic website traffic. There are different approaches to SEO, each of which contributes in some way to increasing traffic for a website. These approaches can be referred to as on-site SEO, off-page and technical SEO.
On-line SEO
This section of SEO focuses on the content that the audience on your website is dealing with and seeing it on the look of the website.
Generally in “on-line” SEO, by researching the most commonly used keywords among users, their frequently asked questions in search engines in the content of the website are answered.
The more users find the website content useful, the better the website ranks on the search engine results page.
Off-site SEO
1. “Off-site SEO” focuses on activities that happen outside of the website and can affect a website’s ranking in search engines.
2. One of the most important elements of external SEO can be referred to “backlinks”
3. As the number of reputable websites linking to your content increases, your website’s ranking in linked keywords will increase.
4. By persuading other websites to include your website link in their content, writing guest posts on other websites, and placing your website links in the content of your posts and attracting users’ attention, you can get high quality backlinks for your website and improve its ranking.
Technical SEO
Compressing images, using structured data, and improving CSS files are effective techniques in technical SEO. These optimizations play a role in increasing website load speed, which is one of Google's most important criteria for rankings. "Technical SEO" is related to the backstage optimization of the website and the form of page code.
Content Marketing
1. “Content marketing” refers to the creation and promotion of content to increase brand awareness, increase traffic, increase the number of leads and increase the number of customers.
2. The most widely used channels in content marketing strategy include blog posts, e-books, infographics, online courses, podcasts, webinars and audio and video content.
(Social Media Marketing)
1. Businesses work in “social media marketing” to introduce and promote their brand and content in order to increase brand awareness, increase traffic, attract users’ attention and create a target audience.
2. This form of digital marketing uses various social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
3. Digital marketers use social media platforms to launch various marketing campaigns to grab the attention of the audience.
4. Cooperation with the producers of high-profile content and participating in “trends” or “hot topics” are considered as different ways of attracting the audience on social networks.
PPC Advertising
PPC advertising is a way to drive traffic to a website. Google Ads is one of the most popular PPC advertising platforms that allows users to pay Google search engines to display their ads in the ads positions at the top of the search results page.c
Marketing Cooperation in Sales (Affiliate Marketing)
1. This type of marketing is part of the new wave of influencer marketing or marketing through influencers.
Creating marketing campaigns with the help of influencers is a productive and effective form of affiliate marketing, and finding the right content creator for advertising in this way can make digital marketing campaigns a significant success.
2. “Affiliate marketing” is a form of advertising in which you receive a commission for introducing or promoting products and services of other brands on your website.
(Native Advertising)
1. “Native or native advertising” refers to a form of advertising that is published on other platforms in the form of the main content of the platform, and is not displayed in the form of paid advertising or other banner ads.
2. The publication of “advertisement reportage” and sponsored posts on other websites can be considered a kind of identical advertisement.
3. Some people consider advertising on social networks like Instagram and Facebook a form of peer-to-peer advertising.
(Marketing Automation)
The timing of social media posts: If you want to improve your business' presence on social media, you need to constantly create and publish content on these networks. Creating consistent content makes the process of publishing posts a little difficult. Social media scheduling and scheduling tools can publish your content on your channels at specific times, in which case, you can focus on designing your content strategy. Email Newsletters: Automating email forwarding can help you send mass emails to subscribers on your email list. It will also help you make your email list bigger or smaller, and send newsletters and promotional emails only to the audience who would like to receive emails from your business. Automatically create an audience: Generating leads and converting them into customers can be a very long process. By automating part of this process, you can make your tasks a little easier. For example, you can automatically send a specific email after a specific activity (such as downloading a particular e-book and opening it) by your intended contact. Track and Receive Campaign Report: Marketing campaigns can include a large number of emails, web pages, phone numbers, etc. They will and will engage a lot of people. Marketing automation processes help you organize campaigns and activities in them, allowing you to evaluate your campaign performance based on different metrics over time.
Email Marketing
1. Subscribe Newsletters Blog Articles
2. Send email to visitors who have downloaded a specific file from the website
3. Welcome emails to customers
4. Discount Emails for Occasion or Loyal Customers
5. Send helpful or similar recommendations to customers
Online Public Relations (Online PR)
Interviews with reporters via social media: Talking to journalists on social media is a great way to connect with various news publications and can be a great opportunity to present your business on the website of these publications.
Interaction in the online reviews section about business: You may think that when someone online reviews your business and criticizes or criticizes it, you shouldn’t react to them. But that view is not correct. Connecting with people or companies who review and comment on your business makes it possible to define your brand humanly and improve your credibility in the online space by conveying powerful messages.
Interaction in the comments section on a blog or personal website: Interacting with users in the “Comments or Comments” section is like communicating with websites that review your work. Responding to the people who read your content is the best way to start productive conversations about your area of expertise.
(Inbound Marketing)
1. Blogging, instead of using pop-up ads. 2. Video Marketing Instead of Old Messages 3. Send emails to email contacts instead of spam or spam
(Sponsored content)
1. In sponsored content marketing, you as a brand pay another company or brand to promote your content or introduce your brand and services to its audience.
2. Influencer Marketing is a popular way to publish sponsored content.
In this type of marketing, brands sponsor influencers or influencers in their area and ask them to share brand-related posts or videos on their social networks.
Instant Messaging Marketing
1. Marketing for products and services by sending “instant messaging or direct” (IM/DM) through messaging platforms is a quick way to reach potential customers who haven’t provided their mobile number to businesses.
It is typically used to inform about special sales, new products, or update user information about the status of their orders.
2. If customers have questions or are looking for more information about your products and services, you can use this method as a way to connect with them and provide customer support services.
You can send messages directly to your customers’ phone numbers or use other messengers like WhatsApp.
Remarketing and Retargeting
* "Remarketing" and "Retargeting" is a form of digital marketing in which advertisements are shown to users based on past activities and visits. * The goal of this type of marketing is to attract users who have previously shown interest in your business, brand, or products or services. Remarketing actually gives you a second chance to convert your audience into customers and increase sales through online advertising.
(video marketing)
1. “Video marketing” refers to the acquisition of new audiences through the publication of content and video advertising.
Most of the time, people use YouTube video hosting services or similar services for video marketing.
2. In video marketing, you can use video content to enrich your website content, link building, or as part of your social media marketing campaigns.
(Podcast Marketing)
1. “Podcast marketing” allows businesses to attract audiences from different podcast listeners
2. Brands can connect with new audiences by publishing ads on podcasts, interviewing on conversation-driven podcasts, or publishing podcasts in their professional field.
Podcast marketing can also be useful in linking to website optimization in search engines.
(influencer marketing)
1. "Influencer Marketing or Influencer Marketing" allows businesses to attract new audiences through popular social media users 2. Brands launch campaigns in collaboration with celebrities or online celebrities to market their products or services and pay these people in exchange for this collaboration
(TV marketing)
The increasing number of users using Internet TVs has significantly changed TV marketing.
In these online TVs, audiences can be targeted based on personal characteristics and interests and produce content suitable for each group of people according to different criteria and characteristics.
(SMS marketing)
SMS marketing is one of the ways to communicate with potential customers, but despite the wide variety and flexibility of different types of online digital marketing, it cannot be considered as a powerful channel in digital marketing.
Today, methods such as sending push notifications web and mobile are better and alternative to SMS marketing, but businesses still use SMS to increase traffic and traffic in stores.
Radio Marketing
1. "Radio market" is known as one of the types of digital markets of radio marketing. Because it is not possible to accurately evaluate or guarantee the amount of return on investment through it 2. When a business pays for advertising on the radio, it can only guess the number of listeners based on the average listener of the radio channel, and will not know the exact number of listeners of the advertisement. 3. Radio marketing is useful for local businesses in small communities that don't use social media extensively
(Billboard marketing)
Electronic billboards are installed in certain public places in big cities and marketing through them is considered as one of the oldest channels in digital marketing.
Success in Digital Marketing
1. Guided
2. Customer Acquisition
3. Show power
4. Trust-building
5. Optimization look after
6. Seen
7. Messaging